Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage.
This course is offered via College of Saint Mary’s partnership with Rize, an education company that prepares students for careers in the fastest-growing fields. Courses are designed by top academics and industry leaders, approved by College of Saint Mary, and taught by faculty at other colleges and universities.