Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
This course is offered via College of Saint Mary’s partnership with Rize, an education company that prepares students for careers in the fastest-growing fields. Courses are designed by top academics and industry leaders, approved by College of Saint Mary, and taught by faculty at other colleges and universities.