MOL 665: Strategy, Planning and Innovation

Credits 3
This course has been designed to allow students to engage in innovative thinking, conduct and evaluate strategic planning processes and explore the integration of both in their organizations. Strategic thinking, strategic planning and strategic implementation will be conducted and evaluated. Students will explore strategy related to a well-planned use of resources, knowledge of one's own industry, continuous assessment of external environments, working knowledge of organizational life cycle characteristics and needs, clear organizational agendas and systems of organizational accountability. Innovation will be explored related to creating competitive advantage and value for the customer in both non-profit and for-profit organizations.