Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition.
Notes
This course is offered via College of Saint Mary’s partnership with Rize, an education company that prepares students for careers in the fastest-growing fields. Courses are designed by top academics and industry leaders, approved by College of Saint Mary, and taught by faculty at other colleges and universities.